Welcome to Industry Insider by Behind Sport. We’re speaking to one of the people behind the fake crowd FX on English Football, Sound Supervisor Adam Peri!


Tell us about yourself, what is your current role and what roles have you done previously? 

I’m Adam Peri and I’m currently a Sound Supervisor at SKY UK. Previous to that I freelanced for Sky UK and Formula 1. Prior to that I worked for 4 years for Sky NZ as an audio engineer and before that I worked for a small post production studio called Native Audio for 6 years, where I mostly mixed audio for film and television.


What do you do in your current role?

Currently I am one of the Augmented Audio operators, which is a fancy name for the fake crowd FX Sky has been adding to the English Premier League and EFL.


What does a normal week look like for you?

This is a really hard question to answer now because ‘normal’ doesn’t really apply to the work we’re now doing due to covid-19. My work schedule has been very hectic since football returned in June. We managed to do over 90 games of football in 40 days, which was a massive challenge but also very rewarding.


How did you end up where you are right now? When did you know you wanted to work in sport?

After 6 years of mixing audio for film and television, I wanted a change and a job came up working for Sky TV in New Zealand. Sky is the largest sports broadcaster in New Zealand, so I applied for that job and was successful. Sport was never really on my radar as an audio engineer, but I’m really glad I made the change because live sport is incredibly exciting to work on.


What are you excited about in your industry at the moment?

I’m excited about the return of sport now that the government restrictions are being eased. I’ve been very fortunate in the fact that I have been working on the augmented audio project for the English Premier League and I can’t wait to see what other sports look to do. I know that the NBA and MLB in the USA are trying to do something similar, so that’s pretty exciting and I hope SKY UK will look at adding augmented audio to other sports like boxing, cricket and possibly golf.


What is the one piece of advice you would give to someone wanting to work in the sports industry?

Be kind. I honestly think one of the best things you can do is be nice to people. It might sound odd or unimportant, but to me it’s been one of my greatest assets. People prefer to work with nice people and that’s really the key to getting work or being considered for future roles. So don’t underestimate the value of kindness


How to follow Adam Peri on social media…

You can connect with Adam on LinkedIn!


Thanks for reading our Industry Insider feature with Sound Supervisor, Adam Peri!