Global marketing & management agency Blueprintx has been hired as the exclusive PR agency for 4se New York, a two-day event from Leaders and Sports Business Journal which explores the intersection of sport, entertainment, lifestyle and culture – set to take place on the 23rd and 24th May 2023.

4se New York


Blueprintx will handle all public relations and media outreach for the event, with the remit of driving event registrations and wider awareness.

Agency co-founder Rob Hughes said: “It’s incredibly exciting for us to be partnering with Leaders and Sports Business Journal to help promote 4se. It’s a brand new event that is sure to be one of the most exciting industry events there is so it’s a privilege to be chosen to assist with its PR, and we’re counting down the days to be in attendance in New York.”

Hannah Redfern, Leaders’ Event Director, said: “Blueprintx have impressed us with their strategic approach to PR and media contacts, so we’re delighted to be working with them around 4se. We feel there’s a real gap in the market for such an event and we can’t wait to work with Blueprintx on the PR in the build-up to and around it.”

On Tuesday 23rd and Wednesday 24th May 2023, Leaders and Sports Business Journal, together with founding partners Constellation Brands and GMR Marketing, will bring you 4se New York – a two-day event experience exploring the intersection of four ever-merging industries, hosted at Chelsea Industrial. Over the course of the event, attendees will be able to soak up the expertise and get some inspiration from some of the most inspiring people within the sport, entertainment, lifestyle and culture arena.


What to expect

Short, timed presentations – no filler, all killer – on the most important topics and trends. Think: magic ingredients in telling compelling stories; how to make the algorithm on your favourite platform work for you; what it takes to build truly loyal communities; why music makes the world go round.

Pairing of likeminded leaders from across the sports and entertainment space for exclusive, high-level, unmoderated conversations. What they’re thinking, how they’re feeling, why they do what they do and how they conjour up magic moments. Uncut and unfiltered.

All of this plus a fashion show with a twist, cocktail bar, live music performances, gallons of fresh coffee, streetfood, practical step-by-step guides, exclusive viewings and memorable virtual experiences.


Reasons to attend

Expand your inter-industry black book

Engaging face to face with the multiple decision makers required to green light large scale, cross industry, partnerships is fundamental to growing in this space. Meet creatives from sport, fashion, music, tv and film, share goals and ideate for the future.

Learn from the pioneers within the space

See firsthand what great collaboration looks like. Understand what works and what doesn’t. How are different organisations partnering to grow their respective audiences and fan bases? The content will always aim to inspire, to hero the stories of those leading in this space and stimulate ideas for those in the room.

Get a head start

PSG x Air Jordan. BMW x Louis Vuitton. Stormzy’s Merky FC x adidas.

Unique collabs are being announced every week as organisations embrace the opportunity. Partnerships that push the boundaries of audience engagement are becoming increasingly more creative. Arm yourself with the know how and the relationships to put your organisation at the center of this movement.

For more information and to register your interest, visit


We featured our friends at Blueprintx as part of SportsBiz Spotlight feature back in January, have a read here.