Our latest Industry Insider sees us sit down with Chloe Morgan to talk about her career and her new role as Head of She’s A Baller!

Tell us about yourself, what do you do in your current role and what roles have you done previously?

I’m extremely excited to say, I have recently joined the Rising Ballers media business as Head of She’s A Baller. She’s A Baller is the UK’s biggest independent women’s football publisher. Before this I played professionally as a goalkeeper for Arsenal Women, Tottenham Hotspur Women and Crystal Palace Women before becoming the first Women’s Football Editor at The Athletic.

I also qualified as a civil litigation lawyer and worked in London law firms full-time alongside my football career, during which time I headed up several initiatives which sought to increase the profile of the LGBTQ+ community within the sector.

On, and off the pitch I’m a passionate supporter of younger generations rising through the women’s football ranks, which is why I’m so excited and glad to be joining She’s A Baller.

Chloe Morgan
The first-ever Spurs Women’s game at the new stadium in 19/20 season.
What three words would you use to describe your role?

Creative, influential (but not in a braggy way! I genuinely believe we have the power to drive real change in women’s football culture) and collaborative.

Speaking at a Premier League Academy event.
“Normal” isn’t a thing in sport so what does an “average” week look like for you? 

Enjoyable carnage. It’s busy, in the best type of way.

My ‘average’ week consists of so many things; discussions and planning with the team, meetings with industry contacts and working with brand partners in the space to see how we can help them utilise the She’s A Baller platform and creative agency to positively impact women’s football culture.

The best part of my job is speaking with talented colleagues and other industry networks, we’re all constantly evolving, learning, and working to keep our finger on pulse within the women’s football ecosystem.

Passing my goalkeeping knowledge onto the next generation.
How did you end up where you are right now? When did you know you wanted to work in sport?

I was always a huge advocate and supporter of the women’s game from a young age – playing professionally only cemented this. Getting involved in wider projects outside of playing was a no brainer for me as the game is a natural passion of mine.

Once I retired from the professional game, I spent time getting involved in podcasts, commentating, raising awareness for causes I care deeply about within the sector, and it all really evolved from there.

Chloe Morgan
My Crystal Palace playing days.
What is your number one focus when it comes to your work?

Oh, there are so many! But I’d say, building rapport and relationships – be that with my team and colleagues, or with external contacts, clients and all the brilliant players and talent in the women’s football sector.

Football was such, and still is, a predominantly male space, I deeply enjoy helping to harness and support the talent of all women working within the industry and playing the game.

Football has a natural ability to bring communities together, and that’s a huge focus of mine, whether that looks like supporting wider initiatives, through grassroots play or outreach projects alongside our brand partners.

Goalkeeping coaching.
What’s the most important lesson you’ve learned in your career so far?

People are everything.

That means both creating happy teams and happy environments where women feel empowered to share their ideas and display their potential. But also valuing my network and putting in as much as I’ll get out. You never know who might reach out in a few years’ time wanting to work with you.

The power of your network is so key.

Chloe Morgan
In my previous role as Media Manager at Crystal Palace.
What are you excited about in your industry at the moment?

The enthusiasm to collaborate – so many brands who were excited before, still are, and even more so now!

Brands and organisations are not only seeing the commercial benefits to getting involved with women’s football but also feel good and wider purpose-led factor. Women’s football has proven it has immense potential centred around empowerment, ethics, authenticity, innovation and so much more.

It’s also so inspiring to see the dial moving around which topics are being discussed too. We’re moving away from tired narratives such as ‘the growth of the women’s game’ and really delving into the bigger more in-depth territories that the men’s game has long been involved in. I’m talking about things like innovation in injury prevention, emerging new models of ownership, the impact of NewCo, and all the work being done to truly help elevate the game.

Upfront podcast recording.
If you could change one thing about your Industry, what would you change?

There are so many incredible women and allies working to champion women’s sports, but misogyny remains and it’s disappointing and disheartening to see.

But, we’re winning and are on the right side of history. Any challenge within the wider football industry, I view as an opportunity, be that for perception change, more investment or recruitment of more talented women into leadership roles within football. Just watch this space!

Sport is a hectic industry, what do you do to switch off?

Loads. I am part of a CrossFit community which I really enjoy the encouraging nature of, I love reading, spending time with my friends, family and partner and getting to playing auntie to many of my friend’s adorable little ones.

One of my first trophies won with Spurs.
If you were to give a piece of advice to someone wanting to do your role, what would you say?

I never in a million years thought I’d be doing this role. It just didn’t exist. I studied and qualified in law but that didn’t fulfil me, in the way that working in women’s football did. Opportunity comes out of nowhere and from the things you care about that challenge you.

Careers can be squiggly, and that is ok. Sometimes the most interesting roles come about when you don’t expect them to, so I’d say follow your intuition and passions and rest will fall into place. Oh, and be proactive, I love working with ambitious colleagues who take initiative and are proactive.

How to follow Chloe Morgan and She’s A Baller…

Well, I’m obviously biased but I strongly think you should head over to our She’s A Baller Instagram page and check out what we’re doing.


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