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Format

About

Format is a design productivity platform built for the pace and pressure of live sport. We empower designers and non-designers to create static and video assets consistently, accurately and at scale.

We’re proud to partner with brands including Wisden, The Good, The Bad & The Rugby, World Supercross and MLR, helping their teams increase productivity, unlock creative capacity and operate more effectively in an increasingly fast-moving, always-on sports landscape.

By inputting your existing design files inside Format with pixel-perfect precision, we ensure full brand control and governance across every asset. Your team works within locked templates and intelligent workflows, eliminating errors while protecting creative integrity – on any device.

Format removes production bottlenecks, reduces turnaround times by up to 90% and enables marketing and content teams to deliver more output without increasing headcount.

From business-as-usual content such as team line-ups, fixtures and matchday graphics, to sponsor deliverables and reactive social moments, assets can be created in seconds. Live data integrations allow you to automatically populate player stats, up-to-the-second standings and performance metrics – ensuring accuracy in high-pressure environments.

Services

Content Production
Creative Operations
Design
Productivity
Workflow Optimisation

Gallery

Video

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A post shared by Format (@format.social)

Meet the team

Will Gilgrass

Managing Director

Anthony Lock

Head of Engineering

Alexander Woodhouse

Design Developer

Meet the team

Will Gilgrass

Managing Director

Anthony Lock

Head of Engineering

Alexander Woodhouse

Design Developer

Testimonials

Format has not only transformed the way we work at GBR, but helped bring in substantial amounts of revenue. Without it we wouldn’t be enjoying the success across the board we are now.

Sam Brett

Head of Content, The Good, The Bad & The Rugby

Format saved us so much time every night in Paris. Easy to use graphics were all in one place and meant content that looked professionally designed was published within minutes after events had finished. Cannot speak more highly of Format.

Tim Adams

Sports Journalist, Athletics Weekly

It makes my job easier, less stressful and less time consuming, meaning I have more time to think creatively and about other aspects of my job. I can focus on the wider picture rather than the specific details – therefore enabling me to do a better job overall. The impact this has on the business is that we can produce higher quality work, much quicker. It’s far easier to meet tight turnaround times.

Billy Reid

Channel Manager, Platform Media

As a data and analytics business, we’re always looking for new ways to showcase insights that engage, excite and inform sports fans.

 

Format is an incredibly smart tool, providing the ideal platform to achieve CricViz’s social media objectives for the 2025 IPL.

 

Our team of analysts were able to create and post multiple eye-catching graphics within seconds as the action unfolded.’

Alan Davis

Marketing Director, Ellipse/CricViz

Contact

07814434767
will@format.social
https://format.social

Social

Address

The Leather Market, Weston St, London SE1 3ER

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