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WeAreNinety

About

WeAre a bold, disruptive sports marketing collective built on deep industry experience.
We specialise in bringing brands, rights holders, athletes, and creators closer to the global sports audience – bridging the gap between culture and competition.
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We’ve put in the hard yards & earned our stripes. From pre-season graft to game-day delivery, we’ve grown from humble beginnings to become trusted partners to some of the biggest names in sport. Our work spans award-winning campaigns, world-class talent, and the brands shaping the future of the game.
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WeAre respected, well-connected, and relentless in execution. Every campaign we run covers every blade of grass—we leave nothing behind.
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We manage everything off the pitch and beyond the Ninety—so you can focus on winning in it.
If you’re ready to truly connect with your sports audience, let’s talk.
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WeAre fearless. WeAre current. WeAre connected. WeAreNinety.

Services

Brands
Activation
Talent
Creative
Athlete Marketing
Production
Consultancy
Strategy

Gallery

Video

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Meet the team

Charlie Weir

Founder

Abigail Kelly

Chief Financial Officer

Oliver Weir

Digital Marketing Executive

Callum Atkins

Marketing & Account Executive

Meet the team

Charlie Weir

Founder

Abigail Kelly

Chief Financial Officer

Oliver Weir

Digital Marketing Executive

Callum Atkins

Marketing & Account Executive

Testimonials

‘’WeAreNinety have been a great resource in supporting Sky and Sky Sports across commercial talent brokering, management and activation – their end-to-end management is fantastic, from contracting/negotiating through to post campaign reporting. The team are well trusted and highly connected across the sports industry – helping us get the perfect talent for our campaigns.’’

Ashti Hamidi

Sky

‘’I brought WeAreNinety onboard to consult on, and help activate global F1 and football partnerships for Marriott Bonvoy. We needed a trusted consultant with expertise in athlete marketing and partnerships activation – in Charlie, we got exactly that.’’

Dan French

Global SVP at 160/90

‘’I’ve worked with Charlie for many years, he’s well respected and trusted at Manchester City. He has a great understanding of our partners and their objectives. Since starting WeAreNinety we’ve worked with him across LeoVegas partnership activation – I know Charlie and the teams he builds & manages will leave it all out there’’

Mickey Gouldbourne

Head of Partnerships Marketing at Manchester City

“We brought WeAreNinety onboard to lead on and manage athlete marketing for Riot and League of Legends. We needed a trusted team who could support across commercial, athlete marketing and activation. The results from the collaboration have far exceeded our expectation!’’

Brian Shanahan

Director of Social at Riot Games

Contact

07805 002390
hello@weareninety.co.uk
https://www.weareninety.co.uk/

Social

Address

Suite 10, 3rd Floor Springfield House Water Lane, Wilmslow England, SK9 5BG

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