Welcome to Industry Insider by Behind Sport. Our latest guest is one of our own! One of our Co-Founders, Jack Glennon talks us through his journey in sport and where the idea for Behind Sport came from.

Tell us about yourself, what is your current role and what have you done previously?

I’m Jack Glennon and I’m the co-founder of Behind Sport. We launched the new Behind Sport website in May of this year, but it’s been a project that’s been in the works for the last 18 months or so. I have also been working full-time in a marketing role in the contract furniture industry since graduating from university. I have a degree in Football Business & Marketing from UCFB and during that time I worked with media team at Salford City FC.

At the Non League Play Off Final working with the Salford City Media Team
At the Non League Play-Off Final working with the Salford City Media Team.
What do you do in your current role?

A lot would probably be putting it lightly! At Behind Sport we’re a two-person team right now so it’s a lot of juggling different things. Each day will include at least some form of social media, content creation, website management, emails and general admin. There’s also a lot of social media monitoring so we can keep up with all the sports and news and content being published.

What does a normal week look like for you?

It’s definitely looked a little different over the last 4 months. Before the lockdown I would work 9-5 during the week and then use my evenings and weekends to work on Behind Sport as we were gearing up to our website launch date. The lockdown has actually given me a lot more time to focus on Behind Sport which has been great.

A normal week night revolves a lot around sitting in front of a computer screen focusing on social media, content creation, the website and emails. There are a lot of emails. A lot of my week focuses around sport, watching as much live sport as I can, keeping an eye on social media at the same time to see what content is being posted and keeping up with other news.

Visiting Borussia Dortmund to see them take on FC Augsburg at the start of the 19/20 season
Visiting Borussia Dortmund to see them take on FC Augsburg at the start of the 19/20 season. If you get chance to see a game here, do it. It is incredible.
How did you end up where you are right now? When did you know you wanted to work in sport?

Hard work and meeting the right people. I didn’t really know what I wanted to study at university because I’ve never really been incredible at one specific thing, but I’ve always been good at a lot of things so choosing one thing to focus on was difficult. I’ve always loved sports (I have my parents and grandparents to thank for that because they were always happy to let my brother and I try any sport we wanted growing up) so I decided I wanted to somehow involve that in my studies so I found a course at UCFB doing Football Business and Marketing.

During that time, Salford City FC were taken over by the Class of 92’ and I started going to matches because the ground is 10 minutes down the round and entry was £2 for me. I got to know the media team and that’s where I met my business partner, Ryan.

After university I was unsure what to do with myself, so I ended getting a full-time job in marketing outside of sport. Ryan and I would always talk about wanting to start a business, reading similar books and constantly talking about sports business stuff so we decided to start something. That’s where Behind Sport came from and how I ended up where I am now. Initially, it was just going to be a Twitter account retweeting good content, but we decided we wanted to build a full business.

Interviewing Andy Etches.
Interviewing Andy Etches from Rezzill.
What are you excited about in your industry at the moment?

There are a number of things really. It’s been great to watch how different organisations, brands, etc have reacted to the Covid-19 lockdown and the different types of content they have been producing.

I’m also enjoying watching how different sports have planned their return to live action. This situation is something none of us have ever experienced before so it’s not like there’s a template to follow. The effort that has gone into getting sport back on to our TV screens is incredibly inspiring.

What is one piece of advice you would give to someone wanting to work in the sports industry?

Learn, constantly. This industry moves and evolves at such a rapid pace that the ones who succeed are the ones who are always at the front of these changes and evolutions.

Coronavirus has changed life as we know it meaning the job market may look a little different for a while so take the time to learn and sharpen your skillset. Research the type of things you’ll need to know in your area of work, the platforms you’ll be using etc and get to know them now so that when the time comes and you find yourself in a job, you can hit the ground running. Making sure you’re up to date with the latest trends, algorithms, platforms, news, etc. will always put you in a good position in the future.

Jack Glennon at graduation
Graduating from UCFB in 2017.


How to connect with Jack Glennon on social media…

You can follow me on Twitter @jack_glennon and I’m also on LinkedIn.

One thing I want to plug more than anything is our search for contributors for behindsport.com. We’re looking to expand what we do content wise so we want people from the industry who have ideas and want to write about things in their area of expertise.

Thank you to everyone who has supported us so far. I can’t wait for you all to see what we’ve got planned.

Thanks for reading our Industry Insider feature with one of our Co-Founders, Jack Glennon