Welcome to Industry Insider by Behind Sport! We’re speaking to Presenter and Content Creator, Layla Anna-Lee.

Tell us about yourself, what is your current role and what roles have you done previously? 

Hi I’m Layla Anna-Lee, I’m naturally curious and have always been in awe of elite athletes. I’m blessed to be able to share their stories for a living, spending a great deal of time learning from the best of the best and as a presenter and creator I travel the world telling stories mostly from the Football world, boxing, MMA and eSports.

I currently host my own UFC show UFC CONNECTED, I host Cage Warriors live alongside Dan Hardy, I’m a host on Ultimate Boxxer on BT Sport and Anchor RedBull Neymar Jr’s Five (the world’s greatest 5 a side competition). I have my own podcast called Sugar Free Coffee with Layla and I work with a wonderful array of big brands creating digital content. Basically I’m having the time of my life! 

Layla Anna Lee with Neymar
Photo: @gilcebola

 

What does a normal week look like for you?

There’s no such thing as normal. I could get a call at midnight asking me to get to Barcelona as quickly as possible for a transfer exclusive and equally my best plans can be thrown into the bin because a player got injured and is no longer in any mood to talk. 

No week is the same and that’s just how I like it. Even the live shows that are pre scheduled like Cage Warriors live MMA fight nights are joyfully chaotic because you have no idea how long a fight will last, it can be anything between 10 seconds and the full fifteen mins and without fail every night there’s a shock, an adrenalin rush and some kind of upset. It’s awesome!

Photo: @loveleishman

 

How did you end up where you are right now? When did you know you wanted to work in sport?

I trained as a dancer and actress but presenting came to me and took a real positive turn when Danny Boyle chose me to voice the Opening Ceremony Of the London Olympic Games in 2012 Live. That certainly opened a few doors that I may have had to hack down slowly with a hammer for a few more years if the Olympics hadn’t have happened. 

Photo: @parkes.n.wrecks

 

What are you excited about in your industry at the moment?

Right now I’m slightly obsessed by the elite mindset. I’ve been so lucky to see how athletes like Messi, Ronaldo and Neymar are off camera and I get to talk in depth to fighters and footballers from the top flight – they inspire me mostly because of their mental health. I’ve just finished recording a podcast series alongside two former Royal Marines who specialise in mental fitness and worked with the England Football team prior to the Russia World Cup. We break down the Commando Mindset so anyone and everyone can benefit from the techniques athletes and commandos use to get through adversity and find their success! 

Photo: @loveleishman

 

What is the one piece of advice you would give to someone wanting to work in the sports industry?

Be audacious! 

You can follow Layla Anna-Lee on social media…

Twitter: @LaylaLoves

Instagram: @LaylaAnnaLee

www.laylaannalee.com

Thanks for reading our Industry Insider feature with Presenter & Content Producer, Layla Anna-Lee.