BallsApp, the innovative sports performance platform that turns any open space into a smart cricket training zone, today announced significant founder investment from leading sports and technology entrepreneurs Nick Haigh of Zeus Sports Marketing and Giles Reid of Partner Management Group, alongside backing from numerous cricket legends.
The revolutionary platform uses advanced tracking technology to measure ball speed, spin, and accuracy through smartphone-based ball tracking, requiring only a smartphone and tripod to deliver real-time feedback for players of all levels – from casual players and rising stars to professionals. BallsApp already in ‘beta’ mode brings validation from major sporting events and associations, and contracted support from 30+ top athletes, Bollywood actors and legends, with global ambassadors bringing a combined reach in excess of a hundred millions followers.
Strategic Leadership from Sports Marketing Elite
Nick Haigh, a sports marketing expert with three decades of experience across all areas of the industry, brings extensive credentials as Chief Executive Officer of Zeus Sports Marketing. Zeus Sports Marketing Group (ZSM) is a leading boutique agency with an unparalleled international network, operating in three key areas: Consultancy & Advisory, Commercial Arbitrage including global media rights and betting/data rights brokerage, and Investment/M&A for promising sports, media and technology firms. Haigh was part of the C-Suite ownership which sold IEC in Sports to Lagardère for USD 110m in 2007.
Giles Reid founded Partner Management Group in 2024 to address growth challenges by offering Strategic Sales as a Service for Founder, Private Equity & Venture Capital backed businesses. The company provides growth services to win major software and services deals ranging from £50k to £125 million in order value. Giles is an Angel investor and has secured successful exits in Founder and PE backed businesses.
Technology Innovation Meets Sports Legacy
Nicholas Collinson serves as CEO of TSG Tech Ltd, the owner of BallsApp LLC and Four Billion Balls Ltd, and brings extensive experience to the web3 space following a 30-year history in finance and leasing in the UK and more recently, over the past 5-years operating directly in the blockchain, new technology and fintech innovation spaces.
The platform benefits from the involvement of many sports, media and technology related ambassadors and advisors including names such as Monty Panesar, Salil Ankola, James Brayshaw, Travis Head and many more from the cricketing world, plus notable names such as Bollywood actress Riya Sen and crypto compere Lilly Douse.
Key Platform Features and Market Position
BallsApp’s comprehensive offering includes real-time performance tracking, community engagement through forums and exclusive merchandise access, and gamification elements allowing users to earn and use $BALLS tokens for rewards, upgrades, and competitions. The platform will enable peer-to-peer challenges where users can wager on various skills based outcomes, fostering a competitive and engaging environment.
The company has assembled an impressive roster of contracted ambassadors, with 30+ high-profile cricket legends, sports commentators and celebrities already signed up, representing a combined social media following of more than 100 million followers. Announcements of the key sports celebrities, actors and influencers will take place over the coming period, but these names represent the cream of the sports, technology and media worlds.
Nick Haigh, Zeus Sports Marketing: “BallsApp represents the future of sports engagement, combining cutting-edge technology with the authentic passion that drives sporting excellence. The platform’s ability to democratize high-quality training analytics whilst creating genuine community engagement makes it a compelling investment opportunity. We’re excited to support a venture that can truly transform how athletes develop their skills and connect with the global sporting community.”
Giles Reid, Partner Management Group: “The sports technology sector is ripe for disruption, and BallsApp’s innovative approach to performance tracking and gamification positions it perfectly to capture significant market share. The combination of proven technology, strong leadership, and the backing of sporting legends creates a unique value proposition that we believe will resonate strongly with both recreational and professional athletes.”
Nicholas Collinson, CEO of BallsApp: “Having Nick Haigh and Giles Reid joining as founder investors validates our vision and brings invaluable expertise to our mission. Their combined experience in sports marketing, business development, and scaling technology ventures will be instrumental as we expand globally and introduce new sports to our platform. This investment round positions us perfectly for our upcoming token generation event and official app launch.”
Monty Panesar: “I am delighted that Nick and Giles have joined us and will be part of our exciting journey. BallsApp bridges the gap between traditional sporting excellence and modern technology in a way that truly enhances the player experience. Having played at the highest level of cricket , I understand the value of immediate, accurate performance feedback. BallsApp makes playing sports more fun and rewarding by turning physical activity into a game. Whether you’re just getting started or looking to improve, it helps you track progress, compete with others, and enjoy getting better—all while having a great time.”
Salil Ankola: “BallsApp is already set to be a fantastic platform—simple to use, with a global reach that sets it apart. Seeing experienced individuals like Nick and Giles not only join the team but also invest in the vision gives even more confidence in where this is heading. Their backgrounds in sport, tech, and media will help take what we’ve built to the next level, expanding faster and further than ever. As someone from the sporting world, it’s exciting to be part of something that’s clearly shaping the future of how we play, compete, and connect.”
Development Roadmap and Market Expansion
The company follows a well-defined roadmap with key milestones including the current community building and token pre-sale phase in July 2025, followed by a token generation event and beta testing in August 2025, culminating in the official app launch and release of ball tracking features during Q3 2025.
Future expansion plans include extending into additional sports such as football, American football, tennis, and baseball, along with tools to help young athletes raise support and grow their careers. Initially focusing on cricket, the app aims to expand to other sports, providing valuable insights and skill development tools for players of all levels while maintaining accessibility and engagement for a diverse user base.
About BallsApp
BallsApp is changing how people experience sport through a mobile app that brings together real-time performance tracking, global competition, and social play in one seamless platform. The company’s mission is to make high-quality sports training, global competition, and fan connection accessible to everyone, regardless of location or skill level.
For more information about BallsApp, visit www.ballsapp.io
Media Contact: Telephone 07839 174950 or email nc@tsg.gg
Investor Relations: Telephone 07839 194950 or email nc@tsg.gg
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