Matchroom Boxing, a global titan in the boxing promotion arena, has announced a strategic partnership with digital agency Ten Toes, marking a significant step in its mission to amplify its global profile.
The collaboration, set to commence this month, will see Ten Toes spearhead a comprehensive digital overhaul, aimed at supercharging Matchroom’s growth across social media and beyond.
The partnership comes as Matchroom Boxing, part of the wider Matchroom Sport empire, seeks to further solidify its position at the forefront of the sport.
Under the leadership of Chairman Eddie Hearn, Matchroom Sport has, for over 40 years, delivered world-class sporting events through its subsidiaries, including the Professional Darts Corporation, World Snooker, and Matchroom MultiSport.
As one of the world’s largest suppliers of sports programming, they reach a vast global audience, and the alliance with Ten Toes aims to enhance this reach in the digital sphere.
Ten Toes will drive the development and implementation of a new content strategy, focusing on optimising partnerships across branded content and digital collaborations. This initiative follows a thorough review period, designed to identify growth opportunities and refine Matchroom’s digital approach.
The agency will provide ongoing consultancy in branded content, event coverage, and paid social media management, ensuring Matchroom remains a premier boxing promoter worldwide.
“This is an incredibly exciting new client for Ten Toes,” said Josh Hershman, Global COO of Ten Toes. “Not only does it continue to diversify our client base across multiple sports, but shows how we are continuing to partner with the biggest rights holders in sport. Matchroom and Ten Toes share an ambitious and entrepreneurial spirit which means I am sure this will be a winning partnership. With access to the biggest talent in boxing, events on a global stage, and plugged into the brilliant set-up already in place, there is no limit to what we can achieve together.”
Ten Toes, known for its expertise in forging deeper connections between talent, brands, and fans, brings a wealth of experience to the table. The agency specialises in building personal brands for athletes, helping them tell their stories and align with compatible causes and commercial partners.
Their impressive talent roster includes world-class athletes like Harry Kane, Alessia Russo, Martin Ødegaard, Mauricio Pochettino, Maro Itoje, and Ons Jabeur. They also broker high-value brand deals for numerous other top-tier global athletes.
The agency has earned a reputation for excellence among brands, enabling companies like Meta, Ferrero, Expedia, LG, Just Eat, and Visa to maximise their sports partnerships through channel management, social-first content series, and engaging talent activations.
Furthermore, Ten Toes significantly impacts rights holders by deepening fan connections through strategic guidance, actionable recommendations, data-driven insights, and innovative creativity. With FIFA as a founding client, the agency has since supported major sports organisations such as Arsenal, Chelsea, The RFU, and The FA.
“We are delighted to introduce Ten Toes as our new Social Media agency partner,” said Matchroom Boxing CEO, Frank Smith. “It is an important growth area for our business, where we continue to amplify our world class events and heighten the profiles of our elite roster of fighters. Ten Toes will help offer us further expertise to extend our reach and engagement across multiple, global audiences.”
This partnership signals a new chapter for Matchroom Boxing, as they leverage Ten Toes’ digital expertise to connect with fans on a deeper level and further elevate the sport of boxing on the global stage.
For Ten Toes enquiries, please contact:
Josh Hershman, COO
For Matchroom PR enquiries, please contact:
Matty Lawless, Head of Communications
