You’re in for a treat as we speak with another fantastic guest on Industry Insider – Megan Reyes, Director, Communications at Blue Wire!


Tell us about yourself, what is your current role and what roles have you done previously? 

Hello, I’m Megan Reyes! I consider myself blessed to have been working in sports in some capacity for almost 12 years. In college I had internships with the Portland Timbers and my university’s athletic department.

I’ve worked full-time for the Oregon Ducks, Golden State Warriors, 2K, and, most recently, The Athletic. I’m currently the Director, Communications at Blue Wire.


What do you do in your current role?

I get to wear a lot of hats and flex many creative muscles in my current role. My role isn’t a traditional communications role my title would lead people to believe. I help lead marketing campaigns, cultivate community with our network of podcasters, plan events for our upcoming live studio at the Wynn Resort in Las Vegas, and do talent outreach with content creators/athletes/influencers/celebrities – to name a few. Blue Wire has given me the opportunity and autonomy to truly spread my wings.


What does a normal week look like for you?

We’re a fully remote company so I’ve gotten to structure my week to my liking. Workdays include strategy meetings and outreach calls. I also make it a priority to set aside time for myself both in the mornings and in the afternoon. I like to do morning drives, journaling/meditation sessions, and workouts to make sure I’m taking care of myself and my mental. I also have personal projects, including a merch line and a soon coming podcast season.


How did you end up where you are right now? When did you know you wanted to work in sport?

I knew I wanted to work in sport when I was a freshman in college. I got an athletic marketing internship at 18 and fell in love with the gameday experience. My career journey has been in so many facets of the industry and has culminated now with a very hybrid role at Blue Wire. I came to Blue Wire from the power of social media – they slid in my DMs!


What are you excited about in your industry at the moment?

I’m excited to see how NIL shifts our industry, and I hope to see student-athletes take control of their narratives and get properly compensated for it. I’m also thrilled to see more businesses investing in women’s sports – it’s long overdue.


What is your number one focus when it comes to your work?

I always make sure my professional and personal work is representative of diverse voices. Sports bring together all walks of life, and it’s important to me that every facet of the industry represents this at all levels while also being inclusive.



In your area of work, what is something you feel most people don’t talk about or focus on enough?

I would love to see more prioritization for the mental health of sports professionals – from the front office to technical staff, athletes, media, etc. Our line of work is 24/7/365 and finding work-life balance can be tough. We’re seeing more people in our industry become more vocal about how they prioritize and protect their mental health, and I would like to see places of work focus more on its importance.


What is the one piece of advice you would give to someone wanting to work in the sports industry?

Be genuine, be authentic, be you. Don’t conform to what you feel/believe our industry wants to see. Authenticity will get you far not only in sports – but in life.


How to connect with Megan Reyes…

@megreyes_ on Twitter and IG

@bluewirepods on Twitter and @bluewirehq on IG


Thanks for reading our Industry Insider with Megan Reyes! If you want to read more from the series, you can do so by clicking here.