To celebrate the launch of the Official England Sticker Collection and the first ever England Adrenalyn XL Trading Card Collection, Panini have teamed up with their long-term ambassador and influential England midfielder Declan Rice to encourage fans to get ‘Dec’d out this summer’ and show their support for the team as they head off in search of a Shiny Trophy.

Panini and Declan Rice encouraging fans to ‘Get Dec’d Out’ this summer!

To kick off the campaign Panini have covered an iconic London taxi in stickers from the Official England Sticker Collection Tournament Edition 2024. The eye-catching taxi stopped off in New Malden earlier this week to pick up its first passenger of the summer, Declan Rice.

“The taxi is so iconic in London so it’s amazing to see this Panini England version driving around my hometown with my sticker on the side.

To see support like this at home when we are at major tournaments means a lot to us. Knowing what winning means to the fans drives us on and adds to our desire to go all the way.

I know how much football fans love Panini stickers. Collecting the England team stickers is a great way for the fans to stay connected to us whilst we’re away and hopefully plenty of fans will find a Rice sticker!”

Declan Rice may have been the first passenger and lucky fans will get the chance themselves to travel in style as the one-of-a-kind electric taxi will be driving all over London from this week until the end of the tournament. The driver will also be on hand to give out free packets of stickers and trading cards to passengers. This is just the start of a series of activations aimed at showing Panini’s support for the team ahead of a big summer of football. The ‘Get Dec’d out’ campaign will also see a number of exclusive giveaways on the Panini social channels including signed merchandise, exclusive Panini England Dec(k) chairs and plenty of free products.

Katie Gritt, Head of Marketing for Sport at Panini, said: “The Official England collections are such a great way for fans to get behind the England team, packed with player stats and facts for football fans and collectors to enjoy!  As we head into an exciting summer of football, we wanted to do something really fun that puts the fans front and centre of our campaign. The Panini England taxi is something for everyone to enjoy back home whilst showing their support for the England team this summer!”

To stay up to date with the latest activations from Panini follow @paniniukofficial on Instagram, Facebook, TikTok and X.

The Official England Sticker Collection Tournament Edition 2024 and England Adrenalyn XL Trading Card Collection Tournament Edition 2024 are out now and available in all good retailers.

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