Behind Sport has announced the appointment of Rebecca Derrick as Non-Executive Director, marking a key step in the platform’s continued growth and ambition to become the leading voice covering the business of sport.
Derrick, Founder of pact sport, brings extensive experience in brand strategy, marketing and audience development across the sports industry. She will join Behind Sport’s advisory board to support the founders in shaping the next phase of the business.
In her role, Derrick will provide strategic guidance across brand development, marketing and audience growth, while also helping to strengthen Behind Sport’s positioning as a platform that shines a light on the people driving the industry forward.
A key area of focus will be supporting Behind Sport’s coverage and storytelling around women’s sport – an area experiencing rapid growth and increasing commercial and cultural significance. Derrick will advise on opportunities to elevate the voices and contributions of women working behind the scenes across sport, from executives and creatives to innovators and leaders.
She will also support the development of partnerships across clubs, brands, agencies and rights holders, as well as providing insight into sustainable commercial models aligned with Behind Sport’s long-term vision.
Jack Glennon, Co-Founder of Behind Sport, said:
“We’re really excited to welcome Rebecca to the advisory board. She’s been a supporter of Behind Sport for a number of years, and her experience across marketing, brand and the wider sports industry will be incredibly valuable as we continue to grow.
Rebecca shares our belief in telling the stories behind the industry, and we’re looking forward to working closely together as we build the next phase of Behind Sport.”
Rebecca Derrick added:
“I’m incredibly honoured to be joining Behind Sport’s newly formed Advisory Board, especially as it enters its boldest phase of growth.
I’m driven to support women and young people working in sport, and to shine a light on the stories across the industry, something that sits at the heart of Behind Sport. This shared commitment is a key reason why this partnership makes so much sense.
I’m really looking forward to contributing to the positive growth and long-term sustainability of the industry alongside Jack, Ryan and the Behind Sport team.”
The appointment reflects Behind Sport’s ongoing commitment to building a strong advisory network to support its growth, with a focus on delivering high-quality content, meaningful industry insight and new opportunities for the businesses and people shaping sport.
Derrick becomes the first member of Behind Sport’s newly formed advisory board, which has been created to provide strategic guidance and support as the platform enters its next phase of growth.
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