Football meets fashion in Salford. Salford City FC, in collaboration with global sportswear giant adidas and distributors Pro:Direct, has dropped its latest limited edition item to raise money for Salford Lads Club.
For those not aware of the iconic Greater Manchester institution, Salford Lads Club was founded in 1903 and for the last 120 years it has provided a safe centre for tens of thousands of Salfordians to meet, learn, socialise and flourish, and has become a landmark of Salford of culture.
A volunteer-led organisation, the Lads Club relies upon fundraisers and donations to keep its doors open and its services in place to benefit future generations of people in Salford.
Following on from the success of July’s limited edition playing shirt earlier this year, which raised £6,000 for the legendary Salford institution, the Club has now released a jacket to appeal to the crossover culture between football and fashion in Salford.
Based on the iconic adidas Originals collection, the jacket’s green colour is representative of the Lads Club’s iconic front doors and colour scheme while the words ‘Salford City Football Club’ emblazoned on the back are a nod to football’s anthem jackets that have been popular amongst supporters for decades.
A limited number of jackets have been produced to make this latest collection that bit more special, and they will be released in three batches, the last of which will be a run of 120 available exclusively from the Lads Club itself. Further details will be shared by the Club on their website.
Andrew Gordon, Creative & Engagement Manager at Salford City, commented:
“We’re delighted to have another opportunity to work together with adidas and Pro:Direct to help raise funds for Salford Lads Club in this their 120th anniversary year. The first drop in the summer was hugely popular and our first thought afterwards was let’s do it again.
“The crossover of art, music and sport culture in Salford is what makes our City’s lifeblood, and collaborations like this where people all get together to help each other out is a true reflection of Salfordian spirit. Over the past 120 years the work that the Lads Club has done and the opportunities and support it has offered to people in our City has been outstanding, and its a real privilege to be able to play a part in making sure that continues.
“The jacket is proper smart and I hope supporters like it as much as we do. We’re really lucky to be working with adidas and Pro:Direct on this, and would like to thank them for their support of ourselves and the Salford Lads Club.”
Salford City FC teased fans with the limited edition green jacket at Wrexham’s Racecourse Ground earlier this month. The players walked out onto the pitch before the Sky Bet League Two clash.
About Salford City
Founded in 1940, Salford City currently compete in Sky Bet League Two and achieved a best-ever finish of 7th last season, reaching the play-off semi-finals.
The Club was catapulted into the national spotlight in 2014 when members of Manchester United’s Class of ’92 invested into the Club along with Singaporean businessman Peter Lim.
With the backing Salford achieved four promotions in five seasons to reach the Football League for the first time, establishing themselves in League Two. Home games are played at The Peninsula Stadium, a purpose-built arena that has developed on the Club’s historic Moor Lane ground. The Club’s nickname, The Ammies, is a legacy of when the Club was called Salford Amateurs between 1963 and 1978.