Welcome to Industry Insider by Behind Sport! We’re speaking to PR & Comms Executive at Durham Cricket, Sam Blacklock. 


Tell us about yourself, what is your current role and what have you done previously?

My name is Sam Blacklock, I graduated from Teesside University in the summer of 2019 with a first-class degree in Sport Journalism. My current role is PR and Communications Executive at Durham Cricket, which involves liaising with the press throughout the year, creating content for both web and social media. I managed to secure this job straight after university, but I did a wide range of work experience over the years while at university and college. This included: Newcastle Chronicle, Sky Sports, ITV Tyne Tees, Durham Cricket, Sunderland Echo, Reading Solutions Marketing, Made in TV and Newcastle Falcons.

Sam Blacklock


What have you done & what do you do in your current role?

Since joining Durham I have helped work on the clubs video content creation. Moving forward video is the route we want to go down in creating exciting content so I am looking forward to seeing where that can go. I have been on tour with Durham women to Dubai and will be going on the pre-season tour with the men this spring. In my current role I create content for all social media channels and produce written content for the web. I really specialise in video!  

Sam Blacklock


What does a normal week look like for you?

A normal week in the summer and in the winter look completely different. In the summer it mainly involves match coverage through social media covering the matches Durham are playing in. This includes Facebook, Twitter and Instagram. I also work with the press and arrange interviews with local and national media who want to speak with a player. In addition to this I produce multi-media content for our own channels too in both video and audio form. 


How did you end up where you are right now? When did you know you wanted to work in sport?

I have a big love for cricket and knew from growing up that I wanted to work in cricket. Growing up at Eppleton Cricket in Durham, I was always watching my brother play cricket from being ten-year-old. My club didn’t really have a website and I offered to help set one up and cover the cricket matches. I began to enjoy this so much that I started sending my reports to the local press (Sunderland Echo and Newcastle Chronicle) they published by work and gave me credit which led onto me creating my portfolio while at school. I continued to volunteer at both newspapers covering cricket and other sports while at school, college and university – which meant I had a big portfolio of content when graduating from university. Durham Cricket then advertised for a temporary media officer at the club last June for three months. Luckily enough they kept me on after the three months and I am now full time at the club.   


What are you excited about in your industry at the moment?

On the back of the ICC Cricket World Cup, cricket is a sport on the high at the moment, with the new ECB Hundred Competition being introduced this summer, there isn’t a better time to work in cricket and sports journalism. Especially if you’re a cricket fan working in sport.  


What is the one piece of advice you would give to someone wanting to work in the sports industry?

You have to be passionate about the area you want to go into, if you have the passion for a specific sport then this will come across really well in the interview. If you’re passionate about something it will come across much easier when talking about this in the interview.  


You can follow Sam Blacklock on social media…

Twitter: @Sam_Blacklock_

Instagram: @Sam_Blacklock

YouTube: Sam Blacklock

Thanks for reading our Industry Insider feature with PR & Comms Executive at Durham Cricket, Sam Blacklock.