She’s A Baller, the women’s football social media platform and creative agency dedicated to championing women’s football, announces the launch of its latest Women’s Football Fandom Insights Report. The in-depth study brings together more than 1,100 views from across the women’s football landscape and delves into the evolving habits, concerns, and values of women’s football fans. The report offers a unique perspective on everything from game consumption to player and brand interactions.

Key Findings from the 2024 Report 
Consumption Habits 
  • Long-distance Loyalty: 32% of women’s football fans commute up to 90 minutes to attend matches, with 30% having travelled abroad last season to support their favourite teams. 
  • Streaming Dilemma: While 75% of fans are against paywalls, two-thirds would pay for women’s football streaming services if free access were discontinued. 
  • Watchalong Popularity: 96% of fans are eager to attend watchalongs to enjoy matches with fellow supporters. 
  • Top Platforms: Instagram, TikTok, and YouTube rank as the top three platforms for fans to engage with women’s football content, with player-related content (94%) being the most popular, followed by news (80%) and entertainment (76%). 
Fan Connection to Clubs, Players, and Brands 
  • Influence of Female Players: 68% of fans share that brand partnerships and endorsements featuring female players influence their spending habits. 
  • Skill Debate: A notable 96% of female fans believe women players are as skilful as their male counterparts, while 67% of male fans agree. 
  • Brand Responsibility: Over a third (36%) of female fans feel that brands are not doing enough to support women’s football clubs. 

LGBTQ+ and Female Fan Safety 

  • Inclusive Spaces: 77% of LGBTQ+ fans and 74% of female fans want to see more LGBTQ+ and women-only spaces in football. 
  • Safety at Matches: A staggering 96% of LGBTQ+ fans and 99% of female fans feel safe at women’s football games, in stark contrast to men’s matches where only 70% of LGBTQ+ and 84% of female fans feel the same. 

Activism and Support for Women’s Football 

  • Call for Action: 86% of fans believe there isn’t enough support for struggling women’s clubs, and 49% express concern about the future of the women’s game. 

Excitement for the 2025 UEFA Women’s European Championship 

  • Anticipation Grows: 100% of women’s football fans are excited for the 2025 UEFA Women’s Euros, with 27% already having planned their trips (*asked in August 2024). Brands supporting the tournament will see a reputational boost, with 92% of female fans and 58% of male fans viewing them more favourably.  

To request the full report please contact the She’s A Baller team at the details below.

Available for wider download from Sunday 22nd September 2024 from the She’s A Baller website.

Celebrate the launch at the Set Piece Social x She’s A Baller x adidas Watch-Along 

To mark the launch of the ‘women’s football fandom’ report, She’s A Baller invites fans to join us at an exclusive watch-along event in partnership with Set Piece Social and adidas. Come and celebrate the start of the new Women’s Super League (WSL) season and immerse yourself in the electric atmosphere of the BIG season-opener: Arsenal v Manchester City. 

Event Details (Fans can DM @setpiece_social on Instagram to book). 

  • Date: Sunday 22nd September 
  • Time: From 12 PM onwards to include panel event with former Chelsea player Claire Rafferty, a DJ and WSL-themed cocktails 
  • Match: Arsenal v Manchester City, WSL Season-Opener 
  • Location: 8 Mackintosh Lane, London, E9 6AB 

For media inquiries, interviews, or further information, please contact:
Sinead Lambe, Communications / Carol Konyn, Senior Research Executive
sinead@risingballers.co.uk 07850 404229 / carol@risingballers.co.uk  

 

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