Sport Jobs Round-up: New Roles This Week

Coventry City FC is looking to recruit a Brand Activation Manager to join their growing Brand team.

This is an exciting opportunity to take a leading role in bringing Coventry City FC’s brand to life for supporters both in the UK and around the world.

The Role

Reporting to the Head of Brand, the Brand Activation Manager will lead the planning and delivery of all activations and events that support the growth of the brand both in Coventry and around the world.

Working closely with colleagues across Marketing, Content, Partnerships, Retail and Football Operations, the Brand Activation Manager will help deliver experiences that engage supporters and celebrate Coventry’s identity as an influential and aspirational Motor City.

From matchday experiences and retail launches to international fan events and creative installations, you’ll be responsible for ensuring every activation reflects and strengthens the Club’s exciting brand identity.

The successful candidate will be an experienced project manager with a passion for storytelling, strong creative instincts and the ability to deliver high-quality experiences in a fast-paced environment.

The Senior Merchandiser (Commercial Manager) handles driving profitable growth through effective merchandise planning, trading analysis, strategic sourcing, supplier management, and inventory optimisation. This role combines commercial merchandising expertise with procurement and supplier relationship management to ensure the business delivers the right products, at the right price, at the right time.

Working cross-functionally with Product, Ecommerce, Marketing, Operations, Customer Experience, and external suppliers, the role will maximise sales performance, maintain healthy stock levels, optimise margins, and support the successful delivery of product launches and promotional campaigns.

They’re looking for a Head of Communications to join them at Bristol City Women. This role is the Club’s senior external and internal communications and media relations lead. Reporting directly to the CEO, this role manages all press relations, shapes the external narrative, handles crisis communications, and coordinates matchday media operations.

This role works closely with Marketing and Commercial, ensuring a communications lens across the areas owned by Marketing; social media, content, and fan engagement. The Head of Communications focuses exclusively on external press, strategic communications, website, and the Club’s public-facing narrative – ensuring these receive dedicated focus and a direct senior voice.

They are looking for a Head of Women’s Football to play a key role in the strategic development and operational delivery of Southampton FC’s Women’s and Girls’ programme.

This is an exciting opportunity to lead on the continued growth of the programme, ensuring best-in-class provision across all areas, while maintaining full compliance with regulatory and licensing requirements. The successful candidate will oversee key operational responsibilities, including Women’s First Team logistics, programme budgets, staff recruitment, stakeholder relationships and strategic delivery across the Women’s and Girls’ pathway.

An opportunity has become available for a Commercial Manager – Local to join Burnley Football Club. You’ll play a key role in supporting the Club’s ongoing development and helping them deliver a first-class experience for players, staff, and supporters.

As the Commercial Manager – Local, you will be expected to:

• Proactively identify and work in the local business community that can benefit from the marketing assets Burnley FC have to offer.
• Build a strong pipeline with credible local business owners via networking, cold outreach and other means.
• Work collaboratively with Burnley FC’s internal departments to develop a pipeline of new assets to take to market.

You will lead the Supporter Services and Fan Engagement department, made up of a dedicated full-time team of six, providing strategic and operational leadership across all areas of the team’s work.

You will oversee the Club’s supporter consultation model, lead key supporter engagement projects, build strong relationships with supporters and supporter groups, and ensure West Ham United continues to meet and exceed industry standards across football governance and fan engagement.

This is a varied leadership role requiring excellent communication, sound judgement, stakeholder management skills and a genuine passion for creating positive supporter experiences.

The Social Media Manager is responsible for helping to lead West Ham United’s social media presence across all platforms, driving growth, engagement and innovation that reflects the identity, values, and ambitions of the Club.

This role will be responsible for day-to-day content planning, publishing, and performance optimisation, while contributing to long-term digital strategy that strengthens fan connection locally and worldwide. The ideal candidate is a creative storyteller, a football enthusiast, and an organised leader who thrives in a fast-paced environment.

Reporting to the Head of Brand Partnerships & Hospitality, the Partnerships Manager will be responsible for the day-to-day management of key AELTC Official Partner relationships, delivering first-class client service and creating value through the Wimbledon brand and audience on a 12 month fixed term contract.

Stoke City Football Club is looking for an Academy Administrator to support its Academy administrative operations at their Training Ground Facility at Clayton Wood in Trent Vale.

The successful applicant will assist in the management of all logistical and operational issues affecting Clayton Wood, bet365 Stadium or any other site utilised by the Academy as well as all processes in relation to requirements from the Premier league, Football League and Football Association. You will report directly into the Academy Manager and liaise closely with the Academy Operations Officer and Head of Academy Recruitment.

Support the implementation of the Academy Vision, Mission and Objectives through the delivery of analysis work with the Professional Development Phase. This role will provide analysis leadership within the Insights department as well as lead the analysis provision for the U18 age group. This role will support the overarching age group objectives and commitments to player development in collaboration with the wider multi-disciplinary team. Furthermore, the role will lead the creation of bespoke, streamlined data systems and effective workflows to ensure the delivery of the Insights department strategic objectives.

You’ll lead day-to-day PR and Communications for The Overlap, keeping our brand, talent and shows front of mind across sport and media, and turning profile into commercial impact. You’ll shape the stories we tell around flagship launches and build the repeatable rhythm that keeps us in the conversation all year round.

The Social Lead will play a pivotal role in driving the day-to-day social output across The Overlap channels. Working closely with the Head of Social, you’ll help lead a team of social producers and editors, ensuring our content is best-in-class across every platform while helping shape the future direction of their social strategy.

This is a hands-on leadership role combining people management, creative thinking, editorial judgement and platform expertise. You’ll help translate their content into social-first formats that grow audiences, deepen engagement and strengthen their brands.

As they continue to expand their slate of programming, you’ll be instrumental in developing innovative strategies that maximise the impact of every piece of content they produce.

You’ll work closely with the Head of Social to help lead the social team, supporting both day-to-day operations and long-term planning. You’ll help oversee their social output while identifying new opportunities to grow audiences, improve workflows and evolve their presence across platforms.

As the Brand & Fan Experience Manager, you will play a pivotal role within the Marketing department, responsible for stewarding the club’s brand through elevating the total fan experience. You will act as the key driver for matchday activations, events, ensuring alignment with the club’s brand pillars and 2030 vision. By fostering collaboration between internal teams and external partners, you will deliver meaningful engagement that resonates with fans of all ages, supports our commitment to social responsibility, and generates sustainable commercial revenue.

They are now recruiting for a Community Marketing Manager, Tour de France Grand Départ 2027. This fixed-term position will play a pivotal role in connecting the national Grand Départ campaign with communities and partners across the route. Working closely with Local Authority partners, host destinations and community stakeholders, you will help ensure a consistent, impactful and measurable campaign is delivered across every host location.

You will lead the coordination of community marketing activity across the Tour de France & Tour de Frances Femmes avec Zwift Grands Départs routes, ensuring local activations align with the overarching campaign, brand and strategic objectives. You will identify and develop opportunities that increase participation, generate positive stories, celebrate local communities and amplify the social impact of the event.

You will be a proactive marketing professional with experience managing stakeholders, partnerships and place-based campaigns. Comfortable operating at both a strategic and delivery level, you will be equally confident building relationships with senior local authority partners and identifying grassroots stories that bring the event to life.

As part of the Brand and Engagement Directorate, you’ll sit alongside British Cycling’s marketing and communications teams and work closely with the Marketing Lead, Content Marketing Lead, Digital & Social Manager and Digital Production Officer.

To lead the operational planning, governance and compliance of Global Football Development (GFD), ensuring all programmes are effectively resourced, appropriately resourced and delivered through robust operational systems, financial controls and governance frameworks.

The role is responsible for operational excellence across domestic and international activity and provides leadership of Football Operations, ensuring the planning, scheduling, deployment, and operational support of the coaching workforce, alongside the oversight of governance, compliance and continuous improvement across the department.

Due to an expansion of the team, They have an exciting opportunity for a Travel Coordinator to join their Marketing Team Travel Operations Team. This is a fast-paced and highly rewarding role at the heart of a world-class racing organisation, where you’ll play a vital part in keeping their teams moving across the globe.

Working closely with the Marketing Travel Office, you’ll manage international travel, accommodation, visas and passport administration for Marketing personnel within a 4-person team. Your attention to detail and organisational expertise will ensure seamless travel logistics, enabling our teams to focus on performance both on and off the track.

They are looking for a Commercial Development Executive to join their Race Promotion team. Reporting into their Senior Commercial Development Manager, this role will support evaluation, development and execution of race opportunities across Formula 1

The Team Kit Manager is responsible for the end-to-end coordination, procurement, management, and distribution of all team kit; including race day apparel, travel wear, promotional garments, and event merchandise worn and used by the Williams Racing team. This role sits at the intersection of logistics, supplier management, and stakeholder coordination, requiring someone who is highly organised, operationally rigorous, and comfortable working in the fast-paced environment of a Formula 1 team.

Reporting into the Head of Merchandising, the Team Kit Manager will also line-manage the Team Kit Coordinators, providing day-to-day direction, task allocation, and development support to that individual. This is a hands-on, delivery-focused role that plays a vital part in ensuring the team always looks and performs at its best — whether at the factory, in the paddock, or in front of millions of global fans.

There is ad-hoc travel required for this role across race weekends, pre-season testing, supplier visits, and business events.

As Hospitality & Events Sales Manager, you will play a central role in driving commercial revenue across both matchday hospitality and non-matchday events, helping to shape and deliver a premium venue proposition at one of the North East’s most recognisable sporting destinations.

You will be responsible for leading sales activity across the full hospitality and events portfolio, including matchday boxes, suites and packages, as well as conferences, meetings, banqueting, private events and wider stadium hire. Working closely with the Head of Commercial Venue, you will help develop and execute a clear, ambitious sales plan aligned to the Sales Strategy and focused on revenue growth, new business acquisition, key account development and long-term client value.

They are hiring a Community & Events Lead and your mission is simple: make sure MARCHON shows up in the moments that matter, creating partnerships, experiences and activations that make them one of the most talked-about brands in performance lifestyle.

This role is a hybrid position, where two days will be based in their office in Harpenden.

Key Responsibilities

Community & Partnerships

• Build and execute MARCHON’s community strategy across London and beyond.
• Identify, recruit and onboard our affiliates and athletes who authentically represent the MARCHON brand.
• Build strategic relationships with gyms, event organisers, brands and community leaders to grow awareness and strengthen MARCHON’s position within the performance lifestyle space.
• Continuously identify opportunities for MARCHON to become part of new conversations, communities and cultural moments.
• Represent MARCHON at events, partner activations and community experiences, acting as one of the public faces of the brand.

Brand Activations & Events

• Support the planning and delivery of MARCHON’s presence at major fitness events including HYROX, Turf Games, ATHX and partner activations.
• Develop and launch MARCHON-owned events that strengthen our community and create memorable brand experiences.
• Work closely with Operations to coordinate logistics, staffing, stock, equipment and event delivery.
• Support Marketing to create bold, disruptive and guerrilla-style activations that generate conversation both on the ground and online.
• Ensure every activation reflects the premium standards of the MARCHON brand.

They are looking for a commercially minded Sports & Culture Partnerships Executive to join their growing Global Partnerships & Business Development team.

This role will support the development, activation, and optimisation of high-impact partnerships across esports, sports, gaming, entertainment, and broader culture. The ideal candidate will have genuine, hands-on experience in esports and a strong understanding of how brands show up credibly within fan communities.

You will help manage the day-to-day execution of partnership campaigns, working across internal teams and external partners to deliver activations that drive measurable business impact. This includes fan engagement, content, CRM, performance media, influencer activity, live events, and partner reporting.

This is a role for someone equally comfortable speaking the language of esports communities, managing campaign workstreams, analysing performance data, and building trusted relationships with partners.

Key Responsibilities and Accountabilities

• As guardian of our brand tone of voice and written word, you’ll lead and own the development of their core communications
• Develop and write compelling content for the agency’s digital platforms, ensuring consistency that effectively communicates the services, values, and industry expertise
• Create persuasive and targeted B2B & B2C marketing content to nurture leads and build client relationships
• Lead their LinkedIn strategy, collaborate with executives to develop thought leadership content, including blog posts, opinion pieces, and interviews
• Work closely with the Corporate Communications Team to draft key messaging for public relations campaigns
• Research industry trends and insights to ensure content remains relevant, innovative, and impactful
• Edit and proofread Marketing & Sales materials like RFP responses, sales decks and content to maintain high-quality standards across all communication channels
• Develop industry event content and concept panel talk themes and content ideas
• Maintain a deep understanding of the sports marketing landscape to craft industry-specific narratives that enhance brand authority