Sport Jobs Round-up: New Roles This Week

This role offers the opportunity to lead Team GB’s communications function and play a central part in delivering PR and media activity in the build-up to and during the Los Angeles 2028 Olympic Games. It will be structured in two phases:

Phase 1 – Head of Communications (maternity cover)

Reporting directly to the CEO, you will lead the organisation’s communications function, taking responsibility for delivery of the communications strategy, overseeing media relations and media operations, and providing senior advice on reputational issues and opportunities. You will also lead communications planning and delivery for Team GB’s participation in the Istanbul 2027 European Games.

Phase 2 – Deputy Head of Communications

From 2028, you will report to the returning Head of Communications, supporting them in leading the team and delivering the communications operation for LA28. You will form a key part of the Games-time communications and marketing leadership team, with specific responsibilities agreed as planning develops.

Throughout both phases, you will work closely with the marketing and digital teams to build on a much-loved brand through compelling storytelling and campaigns that reach new audiences and strengthen the nation’s connection with Team GB. You will also work with the sports team to ensure athletes are prepared and supported in their engagement with the media; the commercial team to support partner communications and media activity; and the social impact team to communicate Team GB’s work to create lasting social change.

The Partner Content Producer supports the Partner Content Manager in turning partner strategy into delivered campaigns, coordinating the practical steps between brief, production and activation across every partner relationship. The role spans the full lifecycle of partner content, from interpreting contractual deliverables through to production, delivery and reporting, and requires close day-to-day coordination with the Partnership team. This means understanding partners’ needs and objectives closely enough to create content that builds confidence across internal social and production stakeholders.

They are looking for an ambitious, organised, and relationship-focused Partnerships Activation Executive to join their Partnerships team.

Reporting to the Partnerships Activation Lead, you will play a key role in delivering exceptional service to the Club’s Official Partners by coordinating sponsorship rights, managing activations, supporting campaigns and events, and helping maximise the value delivered across all partnership agreements.

This is an exciting opportunity to work within a dynamic commercial environment, helping to create impactful partnerships while supporting one of the country’s leading football clubs.

The Premier League’s Digital team are looking for a Content Manager to lead the vision and operation for its new service, Premier League + (PL +). Working closely with the Head of Content and leads from Product, Marketing and Production, this role will be instrumental to the delivery of high-impact, audience-first content that drives engagement and growth with a key new pillar of the Premier League’s digital proposition.

This is a fixed-term contract to help support the team with leading the content evolution of the Premier League’s first direct to consumer proposition, PL +. The successful candidate will lead the greenlight commissioning process, devising a cross-genre framework harnessing multiple points of production to ensure every content decision is aligned to the overall vision for PL + within the Premier League.

The successful candidate will devise and execute a release strategy for content, making expert judgement calls and communicating decision-making to multiple stakeholders within the Premier League. They will also harness customer and market insight to ensure that every decision has the customer and customer journey at its heart.

The Sports Marketing team at lululemon is responsible for building authentic, long-term relationships with best-in-class athletes, trainers, & yogis and offering a win-win partnership that brings to life shared values and purpose. The Senior Manager, Sports Marketing, EMEA, leads the regional Sports Marketing team, overseeing the entire Ambassador ecosystem in EMEA, to drive awareness and familiarity of lululemon.

This is a permanent position reporting into the Director, Community, Sports Marketing & Events, EMEA.

They are looking for a Matchday Coordinator to create and maintain a positive customer experience for all supporters at Sunderland AFC first team home games, helping to ensure every matchday is welcoming, engaging and professionally delivered.

You will take ownership of the planning, coordination and delivery of key matchday experience areas, including Premium Experience, Fanzones, public catering areas, matchday engagement, entertainment, mascots, flag bearers and stadium tours.

With an innovative mindset and a focus on continuous improvement, you will research best practice across the industry, explore ideas from competitor stadiums where possible and work closely with internal departments, external suppliers, entertainers, contractors, service providers and local stakeholders to raise standards across matchdays and major events.

Crystal Palace Football Club is seeking a creative, multi-skilled and well organised Social Media Manager to undertake a key role in the club’s marketing team. The successful candidate will be charged with leading the club’s social media to engage the club’s existing and growing global fan base, whilst managing a team across @cpfc, @cpfc_w, and @CPFCAcademy channels. The role will also be expected to travel to Premier League, Cup, and European matches home and away in line with a staffing rota that they will manage.

On top of leading the club’s Social Media strategy, the Social Media Manager will be responsible for overseeing and delivering day-to-day publishing across all core channels (X, Facebook, Instagram, TikTok, Whatsapp) for Men’s, Women’s and Academy teams, as well as maintaining an annual social calendar of key dates / events. Every day, they will conceive, pitch and create innovative content ideas in conjunction with the club’s editorial, video production and graphics team to deliver interesting, accurate, shareable and high-quality club output, with a strong focus on vertical content. The role will be at the heart of creative content but is also responsible for planning and scheduling posts on a day-to-day basis.

• Defining and leading British Cycling’s customer experience strategy, ensuring members, riders, volunteers, fans and partners feel a stronger sense of belonging and connection to cycling.
• Building and embedding a customer experience operating model that connects products, services, teams and community touchpoints into a seamless customer journey.
• Improving customer entry routes into cycling by making pathways to ride, train, lead, volunteer and watch easier to understand and access.
• Leading the selection, implementation and continuous improvement of customer service platforms and digital infrastructure.
• Developing meaningful customer experience measures, including customer satisfaction, Net Promoter Score and customer journey insights, to drive service improvements.
• Acting as the voice of the customer at executive level, ensuring customer needs and accessibility considerations shape organisational decision-making.
• Leading, developing and inspiring the Customer Experience team to deliver outstanding support and positive customer experiences.
• Using customer insight and data to identify barriers, improve access and support growth in participation, engagement and retention.
• Building influential relationships with senior leaders and stakeholders to ensure customer experience contributes to long-term organisational success.

The F1 ACADEMY Communications Executive supports the delivery of the series’ communications strategy across media, broadcast, digital and stakeholder channels, helping to grow awareness and strengthen engagement with key audiences.

The role supports media relations, race weekend communications operations and stakeholder management, acting as a key point of contact for drivers, teams, media and broadcasters.

The Partnerships team is split into three pillars, each of which is responsible for its own group of partners and suppliers. Each pillar includes at least one Tier 1 partner (i.e., Shirt Partner, Kit Provider, Sleeve Partner, Training Wear Partner) and further category partners / suppliers. The teams within each pillar are led by a Senior Partnerships Manager, who is supported by a Partnerships Manager, Partnerships Executive, and a Partnerships Assistant.

They are looking to identify a Partnerships Executive to join the team. The successful applicant will work with internal and external stakeholders to support the delivery of activations and campaigns through the strategic delivery of partner rights.

Luton Town is looking for a Head of Media to lead its wider media, communications and content strategy, helping shape how the Club tells its story and engages audiences both internally and externally.

As Head of Media, you will lead the Club’s media, communications and content strategy across its non-football operations, spanning commercial partnerships, retail, ticketing, hospitality, community initiatives, our new stadium development – Power Court, and corporate affairs.

You will play a key role in developing how the Club communicates with its different audiences, creating integrated content and storytelling campaigns that strengthen the brand, engage supporters and support wider commercial objectives.

Alongside external communications, you will lead the Club’s internal communications function and develop the existing media and content team, working closely with senior leadership and departments across the organisation to deliver a joined-up approach.

They’re looking for a Marketing Executive – Ticketing Campaigns to join their Marketing Planning & Campaigns team and play a key role in helping fill St Andrew’s @ Knighthead Park for every fixture.

This is an exciting opportunity for an ambitious marketer with experience in campaign planning, media strategy or channel planning who understands football supporters and enjoys working in a fast-paced environment.

You will be responsible for planning, delivering and optimising ticketing campaigns across Birmingham City Men’s and Women’s fixtures, creating compelling supporter journeys that drive ticket sales and maximise attendance.

Working closely with Ticketing, CRM, Digital, Brand & Creative, Content and Performance Marketing teams, you will build integrated campaigns that convert supporter interest into matchday attendance while continuously improving campaign performance through insight and data.

The Partnerships Innovation Lead will work closely alongside the partnership team managing Manchester United’s United’s largest and most complex partnerships. The role will combine insight, creativity and media strategy to develop distinctive campaign ideas, activation concepts and measurable programmes that deliver against partners objectives.

The Partnerships Innovation Lead will be expected to gain category expertise within each partner industries, to create innovative campaigns that deliver against partner objectives, these are built utilising audience insight, content strategy, media planning and measurement frameworks. Creating campaigns that deliver measurable impact. The role should challenge established approaches where there is a clear opportunity to deliver stronger outcomes for partners, fans and the Club.

They’re looking for a commercially minded, highly organised and strategically focused Marketing Planning Lead to drive the planning, prioritisation and operational delivery of marketing activity across the Club.

This individual will play a critical role in ensuring marketing efforts are aligned to our marketing objectives, balancing long-term strategic priorities with daily operational demands. They will act as the chief of marketing staff across marketing functions and key business stakeholders, driving clarity, accountability and execution excellence.

Working across multiple teams, the Marketing Planning Lead will be responsible for developing planning frameworks, managing marketing roadmaps, optimising resource allocation and ensuring that marketing deliver,

This role will suit an individual who thrives in fast paced environments, enjoys solving complex organisational challenges and can seamlessly switch between strategic thinking and hands-on operational delivery.

Birmingham City Football Club is entering an exciting period of growth and transformation, both on and off the pitch. As the Club continues to evolve commercially and strategically, they are seeking a driven and relationship-focused Partnerships Activations Manager to play a key role in delivering and developing their partnership portfolio.

Reporting to the Senior Partnerships Manager – Activations, this role will support the delivery of a best-in-class partnership division, ensuring their commercial partners receive outstanding service, creative activation and measurable value.

This is an opportunity to join a progressive Commercial team and contribute to the Club’s long-term ambition, including its transition to a new stadium and continued growth at the highest level of English football.

Sheffield United is seeking a senior marketing leader to build the club’s marketing strategy, sharpen its brand and turn supporter insight into measurable commercial growth.

Reporting to the Chief Executive Officer and sitting on the Senior Leadership Team, you will lead an established function across customer relationship management, design, content, social media, video and campaign delivery. You will set the strategy, define priorities and make marketing a stronger commercial partner to the wider club.

The ambition is a sustained return to the Premier League. In the club’s first season without parachute payments, you will help fill Bramall Lane, grow membership and support hospitality and partnership revenue.

What you will lead:

• A clear multi-year marketing and brand strategy, supported by an annual plan and practical performance measures.
• A data-led supporter approach covering segmentation, personalisation, acquisition, conversion and retention.
• Integrated campaigns which support ticketing, membership, hospitality, partnerships and a consistent club story.
• A multidisciplinary team, with clear priorities, strong development and accountability for commercial outcomes.
• Constructive relationships across senior leadership, especially commercial, media, ticketing, data, information technology and operations.