Sport Jobs Round-up: New Roles This Week

The role of the Insights & Strategy department at Brentford is to leverage data, research and strategic analysis to drive fan retention, growth and commercial revenues. As part of the team, the Fan & Audience Insights Lead will be tasked with maximising the club’s understanding of its fans’ behaviours and attitudes, creating strategies to enable the club’s next phase of growth.

The successful candidate will work across all phases of the fan life cycle. They will be responsible for keeping the club up-to-date with consumer trends, and will scope and run research projects to identify and size new growth opportunities.

The Lead will act as a key advisor for the Marketing Department. Through fan behavioural data, survey data, panelled research and competitor analysis, they will identify specific target audiences, educating campaign planning and A/B testing. They will then work alongside the rest of the Insights department to understand how fans interact with the club, including ticket and membership utilisation, providing further points of optimisation.

British Cycling is looking for an experienced Marketing Manager to work full-time across a wide range of high-impact campaigns that inspire participation, grow audiences, strengthen their brand, and deliver commercial results.

This is an exciting opportunity for an ambitious marketer who thrives on creating standout campaigns, using data to drive performance, and delivering activity that achieves results.

No two days are the same at British Cycling. You’ll have the freedom to bring fresh ideas, test new approaches, and create campaigns that genuinely make an impact.

They are seeking a YouTube expert to manage the club’s official YouTube channel and develop their overall strategy around content, publishing, analysis, content management system admin and monetisation. Working alongside content leads, you’ll manage channel planning, optimisation, and working with a team of internal content creators to take the channel to the next level—delivering compelling, fan-focused video content that drives engagement, grows their subscriber base, and deepens global fan connection through one of the club’s most powerful platforms.

As Head of Internal Communications, you will lead and deliver the CFG Internal Communications plan, aligned to business and People priorities. You will establish a strong communications rhythm across the organisation, balancing planned activity with emerging business needs and ensuring communications are clear, engaging and appropriate for different employee audiences.

You will act as a trusted communications adviser to senior leaders, providing counsel on messaging, employee communications and engagement, including complex, sensitive and high-profile matters. You will lead and develop a small Internal Communications team, set priorities, maintain high standards and oversee internal video production, digital content and key employee communications.

You will also lead employee listening and feedback, support the development and activation of CFG’s employee value proposition and employee brand, manage Internal Communications spend and build strong relationships with Communications and People teams across CFG’s clubs and locations. You will identify responsible, practical opportunities to use AI and emerging technologies to improve efficiency and impact.

Working alongside the Senior Editor, you will drive a comprehensive editorial strategy across their web, app and print platforms, managing a high-energy workflow that delivers the iconic editorial pieces. You will be the driving force behind their daily news cycle, crafting exclusive player interviews, tactical analysis, academy updates, and historical features that give their global fanbase content they can’t find anywhere else. On matchdays, you’ll be right in the thick of the action, delivering live text commentary, on-the-whistle reports and razor-sharp analytical pieces across the first teams and academies.

They’re looking for a highly organised and proactive Partner Executive to support the delivery of their growing portfolio of commercial partnerships.

This is an exciting opportunity to work at the heart of a high-performance Formula 1 environment, helping to deliver innovative sponsorship activations, hospitality programmes, and partner engagement initiatives that drive value for some of the world’s leading brands.

As a Partner Executive, you’ll support the Partner Management team in the day-to-day delivery of partnership programmes, ensuring contractual commitments are fulfilled and partners receive an exceptional experience.

Key responsibilities include:

• Supporting the activation and delivery of sponsorship rights across a portfolio of technical, business and lifestyle partners
• Coordinating partner communications and responding to day-to-day requests
• Supporting the delivery of hospitality programmes, events and engagement activities throughout the season
• Preparing presentations, reports, meeting materials and partnership documentation
• Maintaining entitlement trackers, activation plans and partnership records
• Working closely with internal stakeholders to ensure partner requirements are delivered accurately and on time
• Helping to create memorable experiences that enhance partner satisfaction and long-term relationship

The Press Officer will play a key role in delivering Wrexham AFC’s communications strategy, overseeing day-to-day media relations, press activity and content production to ensure the Club is promoted professionally, consistently and positively across all platforms.

Working closely with the First Team and Media team, the successful candidate will play a key role in managing the Club’s media relations and communications activities. The successful candidate will be responsible for promoting and protecting the Club’s reputation, securing positive media coverage, supporting matchday media operations, and delivering high-quality communications across all Club channels.

The ideal candidate will have previous experience working within football or professional sport, possess outstanding written and verbal communication skills, and have a strong understanding of digital media, social media platforms and the modern football media landscape. They will be highly organised, proactive and able to manage multiple priorities, while maintaining the highest standards of accuracy, creativity and professionalism in a role that often requires flexibility around training schedules, fixtures and Club events.

This role sits within WST’s commercial team, reporting into senior leadership, with a single guiding purpose: generating new partnership revenue for WST. You’ll build and manage a pipeline of prospective brand partners, and work closely with colleagues across marketing, data and insights, media and partner services to bring an insight-led, compelling commercial proposition to market.

Reporting to the Fan Services Manager, the Fan Services Specialist will deliver exceptional supporter care and communication across all contact channels. The role focuses on assisting supporters with ticketing queries, memberships, accessibility needs, and general Club information via email, telephone, live chat, and social media.

The postholder will play an important role in ensuring every supporter receives a friendly, professional, and efficient service, helping to enhance the overall fan experience on both matchdays and non-matchdays.

Assist in managing and creating regular, engaging content for the Club’s official media channels, including but not limited to: digital and social media, website, live streaming and written publications such as the matchday programme.

The successful candidate should be an innovative individual, who possesses strong written, audio, video and photo capturing skills and is able to work in a fast-paced football environment.

Candidates must have at least two years’ relevant experience, preferably within a similar role within the sports industry, and be highly motivated, consistent in their approach, and be able to successfully deliver the values of the Club.

They are seeking a Business Development Lead to take responsibility for driving the commercial success of LEVEL1 by creating and delivering innovative sales packages and revenue streams.

This role will focus on attracting new business across corporate, leisure, and education markets, while also developing strong partnerships with local and regional organisations. By securing exclusive hires, building bespoke corporate offers, and promoting LEVEL1 as a destination for schools, travel groups, and private events, the Business Development Lead will play a key role in positioning LEVEL1 as the premier entertainment and events hub in Southampton.

You will produce tailored sales packs, proposals and products to maximise revenue opportunities for LEVEL1, including attractive corporate packages such as team building experiences and travel and excursion offerings which drive group bookings from regional and national markets. You will also develop and sell the optimal matchday package alongside the hospitality sales team and drive overall customer revenue 364 days a year.

With a focus on growing revenue through school partnerships, including clubs, trips and educational visits, you will build and manage relationships with partners, sponsors and community organisations to secure repeat business.

You will work closely with the marketing and operations teams to ensure seamless delivery of commercial activities and track performance against revenue targets, reporting regularly to senior leadership on measured success and opportunities for growth.

The Head of Commercial Insights will lead Chelsea Football Club’s commercial insight, valuation and management-reporting capability.

Sitting within Commercial Strategy, this individual will be accountable for data and research, sponsorship rights and asset valuation, inventory management, internal partnership approval documents, revenue and pipeline reporting, budgeting and forecasting, category and competitor intelligence, and tracking of relevant commercial rules and regulations.

The role will turn large and complex data sets into clear commercial recommendations, focused sales stories and compelling statistics. It will maintain transparent, audit-ready models and deliver concise reporting that can be understood easily by Commercial leadership, Finance, senior executives and ownership.

The role will lead and develop the Commercial Insights team, set clear standards for accuracy and service, strengthen methodologies and processes, and ensure insight is embedded across the partnership lifecycle from targeting and valuation through to approval, activation measurement and renewal.

They have an exciting opportunity for an individual to join their LFC Foundation team as a Partnerships Coordinator.

The LFC Charity Foundation is the official charity partner for Liverpool Football Club. The Partnerships Coordinator will report to and work closely with the Head of Partnerships to manage the day-to-day relationships with Club Partners who support the work of the LFC Foundation. The role will require excellent stakeholder relationships and effective project and time management skills

Birmingham City Football Club is entering an exciting period of growth and transformation, both on and off the pitch. As the Club continues to evolve commercially and strategically, they are seeking a driven and relationship-focused Partnerships Activations Manager to play a key role in delivering and developing their partnership portfolio.

Reporting to the Senior Partnerships Manager – Activations, this role will support the delivery of a best-in-class partnership division, ensuring their commercial partners receive outstanding service, creative activation and measurable value.

This is an opportunity to join a progressive Commercial team and contribute to the Club’s long-term ambition, including its transition to a new stadium and continued growth at the highest level of English football.

They are looking for a Club Developer to support rugby clubs to operate sustainably and to be fit for the future. Through the provision of high quality personal, group and virtual support you will build strong relationships with a network of clubs and facilitate opportunities for those clubs to create effective club management structures, diversify and grow revenues, grow and develop the volunteer base and enhance their facilities.

Drawing on expert advice from across the game (including other clubs) and from specialist teams within the RFU and external organisations they will facilitate access to support for clubs and volunteers.

The individual will have a strong focus on diversity and inclusion, championing the RFU commitment to increasing participation in all aspects of their sport and bringing more diversity to rugby union.

This role is likely to evolve as the community game investment and prioritisation plan is implemented and the RFU starts delivering against the strategic objectives within the plan.

Sheffield United is seeking a senior marketing leader to build the club’s marketing strategy, sharpen its brand and turn supporter insight into measurable commercial growth.

Reporting to the Chief Executive Officer and sitting on the Senior Leadership Team, you will lead an established function across customer relationship management, design, content, social media, video and campaign delivery. You will set the strategy, define priorities and make marketing a stronger commercial partner to the wider club.

The ambition is a sustained return to the Premier League. In the club’s first season without parachute payments, you will help fill Bramall Lane, grow membership and support hospitality and partnership revenue.

What you will lead:

• A clear multi-year marketing and brand strategy, supported by an annual plan and practical performance measures.
• A data-led supporter approach covering segmentation, personalisation, acquisition, conversion and retention.
• Integrated campaigns which support ticketing, membership, hospitality, partnerships and a consistent club story.
• A multidisciplinary team, with clear priorities, strong development and accountability for commercial outcomes.
• Constructive relationships across senior leadership, especially commercial, media, ticketing, data, information technology and operations.

The candidate will support the planning, development and delivery of Chelsea Women’s matchday fan experience at their home games across Stamford Bridge and Cherry Red Records Stadium. Embedded within the Club’s brand experience team day-to-day and working closely with the CFCW Commercial, Operations and Marketing teams, the candidate will help to create and execute an industry-leading matchday experience for new and existing fans.

To lead on all commercial aspects of the Museum & Tours experience.

Main Responsibilities:

• Improving the commercial performance of the M&T department
• Growing revenue and visitor numbers
• Managing relationships with commercial partners, Chelsea FC club partnerships, travel trade partners and third parties
• Managing calendar of sales promotions in line with various seasonal fluctuations
• New business development of increasing ticket sales direct and via third party agents
• New product development of tour portfolio and new commercial products and experiences at the stadium
• Good understanding and capability of ticketing and sales systems used by M&T
• Overview of online and in person customer user journey to continually improve conversion and sales

Coventry City FC is looking to recruit a Brand Activation Manager to join their growing Brand team.

This is an exciting opportunity to take a leading role in bringing Coventry City FC’s brand to life for supporters both in the UK and around the world.

The Role

Reporting to the Head of Brand, the Brand Activation Manager will lead the planning and delivery of all activations and events that support the growth of the brand both in Coventry and around the world.

Working closely with colleagues across Marketing, Content, Partnerships, Retail and Football Operations, the Brand Activation Manager will help deliver experiences that engage supporters and celebrate Coventry’s identity as an influential and aspirational Motor City.

From matchday experiences and retail launches to international fan events and creative installations, you’ll be responsible for ensuring every activation reflects and strengthens the Club’s exciting brand identity.

The successful candidate will be an experienced project manager with a passion for storytelling, strong creative instincts and the ability to deliver high-quality experiences in a fast-paced environment.

Due to an expansion of the team, They have an exciting opportunity for a Travel Coordinator to join their Marketing Team Travel Operations Team. This is a fast-paced and highly rewarding role at the heart of a world-class racing organisation, where you’ll play a vital part in keeping their teams moving across the globe.

Working closely with the Marketing Travel Office, you’ll manage international travel, accommodation, visas and passport administration for Marketing personnel within a 4-person team. Your attention to detail and organisational expertise will ensure seamless travel logistics, enabling our teams to focus on performance both on and off the track.

They are hiring a Community & Events Lead and your mission is simple: make sure MARCHON shows up in the moments that matter, creating partnerships, experiences and activations that make them one of the most talked-about brands in performance lifestyle.

This role is a hybrid position, where two days will be based in their office in Harpenden.

Key Responsibilities

Community & Partnerships

• Build and execute MARCHON’s community strategy across London and beyond.
• Identify, recruit and onboard our affiliates and athletes who authentically represent the MARCHON brand.
• Build strategic relationships with gyms, event organisers, brands and community leaders to grow awareness and strengthen MARCHON’s position within the performance lifestyle space.
• Continuously identify opportunities for MARCHON to become part of new conversations, communities and cultural moments.
• Represent MARCHON at events, partner activations and community experiences, acting as one of the public faces of the brand.

Brand Activations & Events

• Support the planning and delivery of MARCHON’s presence at major fitness events including HYROX, Turf Games, ATHX and partner activations.
• Develop and launch MARCHON-owned events that strengthen our community and create memorable brand experiences.
• Work closely with Operations to coordinate logistics, staffing, stock, equipment and event delivery.
• Support Marketing to create bold, disruptive and guerrilla-style activations that generate conversation both on the ground and online.
• Ensure every activation reflects the premium standards of the MARCHON brand.