Audi have officially revealed the name under which they will enter Formula 1 in 2026: Audi Revolut F1 Team.

Alongside the name and logo unveiling, Audi confirmed that the team’s global launch will take place in Berlin on January 20, 2026, where the full race livery will be revealed as part of an immersive brand experience. For Audi, this moment marks more than a naming announcement – it represents the final step in turning a long-term ambition into a fully formed identity.

Now unveiled to the world, the Audi Revolut F1 Team is no longer a future concept. It is now a visible, tangible competitor preparing to join the pinnacle of motorsport.

A name built on partnership, not just heritage

Audi’s choice to race under the Audi Revolut F1 Team name underlines the importance of its title partnership with Revolut. Confirmed back in July 2025, the partnership is positioned as a strategic alliance rather than a traditional sponsorship arrangement.

Revolut’s inclusion in the official team name immediately signals how central the fintech brand will be to the team’s identity. According to Audi, the partnership is designed to unite two globally minded organisations around shared ambitions for innovation, performance and international reach.

Beyond branding, Revolut will be integrated into the team’s operations, with Revolut Business supporting financial operations and Revolut Pay embedded into the team’s online store to create a streamlined checkout experience. The partnership also promises new forms of fan engagement, including activations, race access and exclusive app-based benefits for Revolut users.

In an era where title partnerships are increasingly expected to deliver functional value as well as visibility, Audi’s approach reflects a more modern interpretation of what a naming partner can be.

Berlin as a statement location

The decision to launch the Audi Revolut F1 Team in Berlin is another deliberate choice. Rather than opting for a traditional motorsport setting, Audi are anchoring their debut in a cultural capital closely associated with creativity, technology and modern European identity.

The January 20 launch will be an immersive experience, designed around the team’s core brand pillars: clarity, technical intelligence and emotion. The following day, January 21, the event will open to the public, allowing fans to take part in what Audi describe as the inaugural moment of the team’s F1 journey.

This approach reflects Audi’s desire to ensure the team’s entry resonates beyond the paddock. The launch is not positioned as a closed industry event, but as a fan-facing brand moment – one that introduces Audi’s Formula 1 identity to a global audience on its own terms.

Audi

Completing the visual identity

A central moment of the Berlin launch will be the unveiling of the team’s full 2026 race livery, following the reveal of the Audi R26 Concept in November. This will be the first time fans see how Audi’s design principles translate from concept to competition.

With the countdown to the first race underway, the livery reveal will serve as the final piece of the visual puzzle, showing how Audi intends to present itself on the Formula 1 grid. It’s a critical moment for any new entrant, particularly one carrying the weight of Audi’s brand heritage.

The emphasis on design, clarity and visual presence reinforces Audi’s intent to arrive in Formula 1 as a fully formed manufacturer team – not an evolution of an existing identity, but a clean, carefully constructed entry.

A structural shift behind the scenes

The name reveal also coincides with important organisational changes. As part of the Audi Revolut F1 Team’s formation, Sauber Motorsport AG will be renamed Audi Motorsport AG, aligning the organisation directly with Audi’s global motorsport strategy.

Similarly, the team’s Technology Centre in Bicester, UK, will become the Audi Motorsport Technology Centre UK, reflecting Audi’s multi-country operational structure across Germany, the UK and Switzerland.

At the same time, Audi have chosen to preserve elements of the team’s history by retaining the names Sauber Holding AG and Sauber Technologies AG, signalling continuity alongside transformation.

It’s a balancing act that mirrors Audi’s wider approach: respecting the foundations already in place while clearly establishing Audi as the defining force behind the project.

Audi’s leadership on identity and ambition

Audi’s senior leadership were clear in framing the announcement as a milestone rather than an endpoint.

Gernot Döllner, CEO of AUDI AG and Chairman of Sauber Motorsport AG, described the name and logo as giving Audi’s F1 ambition “a clear identity”, reflecting a strong vision and innovative spirit.

Mattia Binotto, Head of the Audi F1 Project, emphasised the cultural significance of the moment, noting that the announcement “gives a name and a face to the incredible work being done by the team” and marks the first time the organisation stands together as a collective.

Team Principal Jonathan Wheatley echoed that sentiment, describing the name as a unifying banner for teams across Germany, the UK and Switzerland, and a symbol that makes the long-term ambition tangible.

From Revolut’s perspective, CEO and co-founder Nikolay Storonsky positioned the partnership as a platform for global growth, aligning Audi’s engineering-led ethos with Revolut’s ambition to challenge convention at scale.

A measured entry into Formula 1

Taken together, the name reveal, partnership positioning and launch strategy point to a carefully managed entry into Formula 1. Audi are not rushing to make noise for the sake of attention. Instead, they are methodically establishing identity, structure and narrative ahead of competition.

In a sport where new projects often struggle to balance legacy with innovation, Audi’s approach feels intentionally restrained. The Audi Revolut F1 Team name is clear, functional and partnership-led – designed to scale globally rather than chase novelty.

As the countdown to 2026 continues, this announcement represents a shift from preparation to presence. Audi’s Formula 1 project now has a name, a face, and a moment on the calendar when the world will see it fully revealed.

Behind Sport Takeaway

Audi’s official name reveal is less about theatrics and more about intent. By anchoring the team’s identity in partnership, clarity and long-term ambition, Audi are signalling how they want to be perceived in Formula 1 from day one.

The Audi Revolut F1 Team is not positioning itself as a reinvention of the past, but as a modern manufacturer entry built for a global, digitally connected audience. The real test will come on track in 2026 – but in terms of identity and structure, Audi’s Formula 1 journey is now firmly underway.

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