Welcome to Industry Insider by Behind Sport! We’re speaking to Presenter and Broadcaster, Jeff Brazier.


Tell us about yourself, what is your current role(s) and what roles have you done previously? 

Hello my name is Jeff Brazier. I’m a Presenter and Broadcaster covering The National League for Vanarama and BT Sport. I occasionally host the BT Sport Score and shows across the TalkSport schedule.

I’m also a UEFA B licensed coach currently working at West Ham Women’s Academy, a qualified Life Coach & NLP Practitioner. I work with football managers providing them a confidential space to reflect, plan and identify solutions.

Jeff Brazier at Wembley Stadium for BT Sport


How did you end up where you are right now? When did you know you wanted to work in sport?

Having played professionally and finishing at 23, I always knew I’d come back to it but it wasn’t until my children were old enough to no longer require me on a Saturday that I realised I now had time to throw myself back in.

The self-isolation period has given me a lot of time to reflect on my next steps in personal development, something that’s really important to me and not only have I come across some incredible resources and connected with many other professionals in the industry that have signposted me towards specific courses and subjects I’ll research further, but I’ve also had time to acknowledge that, whilst I’d struggle to accommodate both if the broadcasting should ever slow down or become less attractive, I would want to be an assistant manager as a next step of my coaching pathway.

Whilst I’m keen to add to my skill set, my life coaching and NLP qualifications have been incredibly beneficial in my support of managers this season and has shown the value I can add in helping someone explore and evaluate all aspects of their role down to the very last detail. I’m fascinated by marginal gains and psychology in football generally so my next step will be to take an introductory course in sports psychology and see where that takes me next.


What are you excited about in your industry at the moment?

I’m excited about the direction I’m going on, I want to be more studio based but I don’t think I’d ever be without the atmosphere and excitement of being at a game. A balance between hosting live match coverage and studio work would be great.


On the coaching front I’m growing very satisfied with the work I’ve done supporting managers and would definitely want to continue this each season. It’s certainly a marginal benefit for the managers but it’s also a massive learning resource for me too.

Coaching in its other sense is something I wouldn’t be without, the coaching community is becoming highly empowered in its pursuit of coaching perfection, the knock-on effect is that ‘coaches’ are not just becoming great educators but also better human beings in the process. People who ask great questions, are accountable and have the ability to self-reflect which is a pretty good mindset to adopt in all aspects of life.

Jeff Brazier - Football Coach


What is the one piece of advice you would give to someone wanting to work in the sports industry?

My advice would be to have a mentor. It accelerates the learning process and ensures growth. Watch or listen to recordings of yourself in your role and reflect on areas for improvement.


You can follow Jeff Brazier on social media…

Twitter – @JeffBrazier

Instagram – @JeffBrazier

Thanks for reading our Industry Insider feature with Presenter & Broadcaster, Jeff Brazier!